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Press

Dec 17, 2019

" Many shoppers are cashing in on gift cards and thinking of ways to bolster their start to the new year, or with their new resolutions. Frame your marketing for Q1 around this priority. Angelo di Simone, founder of Nuovaluce Beauty, shared that “customers want to know how your product will help them fulfill their goals for the new year, may it be through convenience, enhanced productivity, or their personal goals, such as beauty and physical exercise.” Consider what your target market wants most this new year, and how your product can help them get there. "

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December 14, 2019

" After surveying this information, take a good look at your product and start to understand what you do differently. “Your advantage may be a better price, more science behind your product’s formula or more reviews from your customers,” explains Angelo di Simone, founder of Nuovaluce Beauty. “But you have to know how you stand out.” 

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December 11, 2019

" This exercise will help them pay closer attention to anything their mom has said to them, on the phone, or to someone else that may hint at something she’d love to receive. This list can sit in their rooms for a week, and be added to as they listen in. Angelo di Luce, founder of Nuovaluce Beauty recommends assisting kids with this fun, investigative process by giving them questions to casually ask, such as, “Mom, if you could have any wish come true, what would it be?”

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